Online Presence v.s. Sales
Following up on a previous blog post about brand identity and awareness comes the next question of the relationship between a strong online presence and sales.
There are a number of ways that a strong online presence can help businesses increase sales. For example, a well-designed website can help businesses attract more visitors, and social media can help businesses connect with potential customers to build relationships, this of course goes hand-in-hand with branding.
A study by Hubspot found that businesses with a strong online presence generate 50% more leads than businesses with a weak online presence. Additionally, businesses with a strong online presence close 16% more deals than businesses with a weak online presence.
Through a well-designed website, as your online home base, you are creating engagement with your customers and generating a connection between the customer and your product. How good that connection is, will be determined by a well-designed and easy-to-navigate website.
Aside from having a bold website, there is a series of actions that need to be taken in order to keep that website full of visitors. One of them is being active on social media. This is another great way to connect with potential customers and build relationships with new customers. This is done by continuously generating posts and creating engaging content.
Optimizing your website for search engines or SEO (SEO is the process of optimizing your website so that it appears higher in search engine results pages (SERPs)) will help you attract more visitors to your website which is 50% of the work when you are looking at generating sales through a website.
Email marketing is a great way to stay in touch with potential and existing customers, this is done by sending out regular email newsletters with updates about your business, new products or services, and special offers.
By following these tips, you can improve your online presence and drive more sales for your business. If you are looking for getting started or improve your website, we are your guys.
